The Days After


In case you hadn’t noticed, weight loss commercials flood the marketplace this time of year. And when it comes to unbelievable weight loss claims, the media is a Mecca of false promises. The assumption is, there’s tremendous guilt pervading the land the days and weeks following the holidays. Marketers assume Americans are looking for salvation after an overzealous holiday eating frenzy. In fact, during the holiday season, the average American is said to gain an average of 4-6 pounds. (I heard that on David Letterman, so it must be true).

In the interest of science (or marketing), there was some rather interesting information last week, coming out of a new national survey conducted on behalf of Weight Watchers. It reveals that ‘over 55 percent of adults in America will look in the mirror to see an overweight “before” rather than the healthy picture of an “after” they desire, which will lead to a New Year’s resolution to lose weight. 61% of women are more likely than men (50 percent), to want to lose weight in the New Year. Women who resolve to lose weight, are motivated more by wanting to look better (87 percent) and/or health reasons (70 percent). Respondents indicated that feeling better (92 percent) was the number one motivational factor for losing weight. According to the survey, a lack of motivation (79 percent) and a craving for forbidden foods (77 percent) were the most likely to contribute to a downfall and breaking of healthy resolutions.’

The information is interesting in that it reveals nothing new. These behaviors, perceptions and beliefs have been articulated to us for over 35 years. Not much new under the sun when it comes to dieting. (Pssst, that’s why diets don’t work). However, if making a New Year’s resolution can be the catalyst for women to want to make some healthy lifestyle changes because they would simply like to feel good again, then I’ll raise my champagne glass and toast to that!

Here’s to a happier, healthier 2007!

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