Is Responsible Advertising an Oxymoron?


This is a short post today because if everything goes as planned, I’m flying back from an all-too-rare, all-too-short family vacation at my sister’s home where I got to see my daughter and spend time with the whole family together.  With the son off to college in a few weeks, and daughter off a few years ago, these times are special.

So obviously I wrote this post last week.  And when I did, I was still on my weight loss advertising rant.

This time, I’m targeting the ad that talks about how if you use a certain weight loss program, you’ll “have the power to change how people look at you.”


Ugh. Ugh. Ugh.

So if I lose weight, everyone will look at me differently?  May be true, but what a — pardon me here, I don’t usually like to use this word, but — stupid thing to say in a national ad campaign for a weight loss program.

Help me out here.  What do you think about an ad campaign that reinforces low self-esteem among people whom the company is supposedly helping?  Is it deliberate or do you think they just don’t get it? But how could they not — they’ve been in the weight loss business for decades.

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About the Author

Marsha Hudnall, MS, RDN, CD

If you’re looking for an embodiment of dedication disguised as obsession, look no further. Marsha is a registered dietitian who has spent the last four decades working to help women give up dieting rules and understand how to truly take care of themselves. Her mission in life is to help women learn to enjoy eating and living well, without worries about their weight. She encourages women to embrace their love of food, which you might call being a foodie. If so, it’s appropriate because being a foodie means you pay attention when you eat. That’s a recipe made in heaven for eating well. Marsha is the President and Co-Owner of Green Mountain at Fox Run.

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