Feeling Good about Ourselves: Does Dove’s Ad Makeover Do It For You?


Dove is at it again.

Their campaigns in recent years have taken on women’s issues with the media and body image, and they’ve made quite a splash doing it.  What do you think of this most recent one?

Does it have the power to make you feel more beautiful?

What do you think about Dove’s mission to make more women feel beautiful?

Let us know your thoughts in the comments below.

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5 responses to “Feeling Good about Ourselves: Does Dove’s Ad Makeover Do It For You?”

  1. Not sure what I think. It seems like a great idea, but I’m not entirely sure about trusting Dove any more. Especially in their association with Ms. Wiener…

  2. Hmmmmm…I like the concept, but in the end, all it’s really designed to do is make Dove some money. Not that there’s anything wrong with making money, but I question the real intention behind many of the “feel good” advertising/marketing campaigns.

  3. Marsha says:

    Thanks for your thoughts, Jeannette & Karen. I personally question the emphasis on beautiful. It just seems more about our looks, although I certainly realize beautiful is much more than how we look. But the word just triggers that in me.

  4. Susan Bewley says:

    Personally, I think the ad campaign is great if it even makes 10 more women in the world feel more confident about themselves. I can tell you, as someone who had an eating disorder as a teenager, and someone who eventually taught teenage girls, our society needs to change their outlook on beauty. We are more than just our bodies. Women with no self confidence and ones who don’t view themselves as beautiful now are not going to help themselves. Like most things, you avoid what you hate. If that means you hate your body, why would you go out of your way to exercise and help yourself? Losing weight is more than just losing pounds, but a change in attitude.

  5. Marsha says:

    You go, Susan!

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About the Author

Marsha Hudnall, MS, RDN, CD

If you’re looking for an embodiment of dedication disguised as obsession, look no further. Marsha is a registered dietitian who has spent the last four decades working to help women give up dieting rules and understand how to truly take care of themselves. Her mission in life is to help women learn to enjoy eating and living well, without worries about their weight. She encourages women to embrace their love of food, which you might call being a foodie. If so, it’s appropriate because being a foodie means you pay attention when you eat. That’s a recipe made in heaven for eating well. Marsha is the President and Co-Owner of Green Mountain at Fox Run.

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