…it weren’t so sad. Talking about NutriSystem’s current ad campaign. Caught it in last Sunday’s Parade magazine. Headline: We Lost the Weight — Twice! Need I say more? Okay, I will. The ad then goes on to quote two ‘success stories’ (I call them victims). ‘Julie” says she went from a size 14 to a size 6. Again. And Amy says she lost 33 pounds the first time and 23 pounds the second time. Then she exclaims, “This program works!”
Our good friend Josie Leavitt, who holds Humor Weeks at Green Mountain, says to find the humor in a situation because laughing often helps us feel better. But while I can laugh at NutriSystem and what seems like idiocy to me, I also feel like crying at the millions who are probably taken in by this ad. We can be fairly certain that the market research said this was a message that sells.