Photoshopping has a huge negative effect on how women see their bodies. Comparison is the invitation to negative self talk and media gives us the invitation for comparing ourselves thousands of times a day.
“Hany Farid, a professor of computer science and a digital forensics at Dartmouth with his student Eric Lee have designed software that is intended as a technological step to address concerns about the prevalence of highly idealized and digitally edited images in advertising and fashion magazines.
Mr. Lohr says “feminist legislators in France, Britain and Norway … want digitally altered photos to be labeled. In June, the American Medical Association adopted a policy on body image and advertising that urged advertisers and others to “discourage the altering of photographs in a manner that could promote unrealistic expectations of appropriate body image.”
As women, we have long known how body image affects self esteem. The Self Esteem Act is a way to make our voices heard regarding the power of negative messages that are communicated through photoshopping. The gist of the Self Esteem Act is “We’re asking for support to pass federal legislation requiring advertising and editorial that’s meaningfully changed the human form through digital manipulation to carry “Truth in Advertising” labeling. The labels will simply state that the models shown have been altered. No judgments, no morality, just transparency and clarity.” Off Our Chests is the group who have started this campaign.
Please consider signing The Self Esteem Act. Thank you.