When Weight Loss Products Jump on the Non-Diet Bandwagon
It’s always “interesting” (mild word for my true feelings) to see the television ads that come out every January, touting old and new (mostly old) weight loss plans and products. You know the players — they’re there every year, reaching out to people who are often desperate to lose weight.
This year, it’s really “interesting” to see some of those old players try to fall into step with the growing sentiment against weight loss diets.
Lean Cuisine Ditch the Diet 10-Day Try-It
Take the new Lean Cuisine Ditch the Diet 10-Day Try-It campaign (video below). I can’t get beyond their initial page on Facebook without giving them access to my profile and contacts, so am in the dark about exactly what kind of advice they are giving with this program. The gist of it, obviously, appears that they are trying to hop on the non-diet bandwagon, albeit with a product that has always been associated with dieting.
On the face of it, Lean Cuisine’s campaign doesn’t seem that awful. They’re encouraging people not to diet and follow their plan that surely includes at least one Lean Cuisine meal a day.
The nutritionist in me cringes a bit at that, knowing that a steady diet of such meals is likely to leave someone low in important nutrients for good health, and maybe too high in other nutrients such as sodium.
Yet, the realist in me knows that many people eat so poorly (due to chronic dieting and other reasons), this could actually be a step up, especially if their other meals are well-balanced, and the Lean Cuisine meal is supplemented with vegetables and maybe other foods to make sure a person gets enough to eat. If it’s not enough, they may find themselves facing hunger pangs later on. Given the diet mentality that likely afflicts many people who would follow this plan, that could be a set-up for overeating.
The Big Question
The big question I have, and can’t see on their Facebook landing page, is whether the advice that accompanies their plan is not just another diet plan in sheep’s clothing. Telling messages would be if the advice is focused on losing weight, rather than helping a person put in place a sustainable plan for healthy eating that truly supports health and well-being.
Has anyone signed up to “try-it,” and if so, would you be willing to share with me details about the effort? If so, email me at email@example.com. Thanks!