To call dieting a plague might seem overly dramatic. But not to anyone who is recovering from dieting or sees the ill effects of the practice continue to be inflicted millions of times over, year after year, on people of all ages.
Indeed, they might say drama is what’s needed to call out this quality-of-life damaging practice that consumes our productivity, our health, our spirits, our lives.
We at Green Mountain know all too well the damage dieting inflicts. For 40 years, we’ve worked with women from all over the world who are confused, defeated, and often desperate about how to manage their weight — largely because they’ve spent decades trying to do it through dieting. They’ve ended up weighing more, not less, and their health is variously affected, ranging from struggles with binge eating and digestive disturbances to chronic inflammation and all the attendant health problems that can arise from that, including type 2 diabetes, arthritis and more.
Our 40 Reasons to Stop Dieting gives you a summary of the many, many problems associated with dieting.
Last year, we launched our Declaration of Independence from Dieting to do our part in calling attention to this, yes, plague. This year, as part of the US celebration of independence, we continue this effort with our new campaign to encourage women to join together to stop dieting! (Big hat tip to my daughter Lesley who came up with the idea for this campaign. She’s also the granddaughter of Green Mountain’s founder, Thelma.)
To help, we’ve developed a series of slogans for the campaign that we’re making into shareable images. We’ll be posting them here as well as on our Facebook page and Pinterest, and tweeting, to encourage more people to sign the declaration.
My favorite: Girlfriends don’t let girlfriends diet, paraphrased from the successful anti-drunk-driving Ad Council campaign. It’s appropriate to borrow from that campaign — dieting does ruin lives.
Sign the declaration today and get on with living! And please help us spread the word. Share this post, then stay tuned for our images, and share them on your blog, Facebook, Pinterest, and tweet them.
In this day when concern about weight is higher than it has ever been before, help your friends and family understand that dieting takes you in the exact opposite direction you want to go.