There’s a lot of buzz on the internet over the new Dove ad, “Real Beauty Sketches.” If you haven’t seen it, take a look.
Many are questioning whether the commercial in its attempt to address real women’s issues around self-esteem and body image is actually depicting the average woman at all. Some are asking us to look a little closer in an effort to really evaluate the authenticity of their message. And others want to know if we can hold responsible a company like Unilever (which represents hundreds of brands) to a higher standard.
Questions being asked about the Dove ad include, are the women in these ads really ‘real’, or paid models or actresses? Regardless, do they accurately depict real women of every size, shape and color? Is there too much emphasis on thin features vs. rounder features, for example? And finally, does it matter to you that the company that owns Dove (Unilever) also owns AXE and puts out ads such as these?
From Dove’s website: In a world in which girls are too often held back by low self-esteem and anxiety about their looks, Dove’s Social Mission is to help encourage girls to develop a positive relationship with beauty, helping to raise their self-esteem and thereby enabling them to realize their full potential.
I have to admit I have mixed feelings about the whole thing, but I’m most interested to hear from you. How does the video strike you? Does it matter that there are inconsistencies with brands owned by large conglomerates? Can we just be happy that one brand is stepping up to make some kind of positive impact and celebrate baby steps? Tell us what you think.
Image by Happy Doodie Land