If It Looks Like a Duck: Worst Weight Loss Promises of 2008

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Duck The Healthy Weight Network recently released its 20th annual Slim Chance Awards, highlighting both the hidden dangers of diets and supplements that often contain unknown ingredients and sometimes potent drugs, and the merely ridiculous. 

"To call 2008 a typical year in the weight loss field would be too easy," cites their press release. "This year’s awards go to an infamous huckster of diet infomercials, known for his outrageous disregard of injunctions against him; $139 body-shaping jeans impregnated with substances that supposedly reduce cellulite; a pill that’s “proven” to make your belly fat vanish; and a dangerous starvation diet launched recklessly on the Internet with false promises of safe, fast and permanent weight loss."

MOST OUTRAGEOUS CLAIM: Kevin Trudeau infomercials. It’s rare that regulatoryagencies look at books, given our free speech laws, but the infomercials for Kevin Trudeau’s weight loss book and his repeated violations were just too much for the Federal Trade Commission, and this past August he was fined over $5 million and banned from infomercials for three years. 

WORST GIMMICK: Skineez jeans ($139). A new item in the fight against cellulite, Skineez jeans are impregnated with a so-called “medication” of retinol and chitosan, a shellfish product once claimed to cut fat absorption in the stomach (see 1999 Slim Chance Awards). Friction between the jeans and skin supposedly triggers release of the substance, which goes to work on fat when absorbed through the skin. Reportedly a big hit in Europe, the “smart fabric” is also used in lingerie. Ironically, the creators of Skineez, Clothes for a Cause, profess to raise funds for breast cancer and “a wide range of other socially conscious charities.” So while the company exploits and deceives women with an expensive pair of jeans, it assures them they can “do good with every purchase … As our sales grow, so will our ability to help others.” FTC, however, is clear about such gimmicks, emphasizing that products worn or rubbed on the skin do not cause weight loss or fat loss.

WORST CLAIM: AbGONE. Throughout 2008 full page ads assaulted the eye in daily newspapers across the country touting AbGONE as “proven to promote pot belly loss.” Claims are that AbGONE increases “fat metabolism” and calorie burn, promotes appetite suppression and inhibits future abdominal fat deposits. These are drug claims that, if true, would alter the body’s regulation, but unlike drugs, the pills are sold as food supplements not requiring FDA approval. The bold ads feature the obligatory before and after shots of models, cut-away sketches of the abdomen with and without belly fat, and a white-coated researcher with chart purportedly confirming success of 5 times reduction in fat mass, 4 times lower BMI, 4 times greater weight loss than placebo. No added diet and exercise needed – well, except, you may want to heed the fine print disclaimer at the bottom that reminds us “diet and exercise are essential.”

WORST PRODUCT: Kimkins diet. It must have seemed an easy way to get rich quick. Founder Heidi “Kimmer” Diaz set up a website and charged members a fee to access the Kimkins diet, boasting they could lose up to 5 percent of their body weight in 10 days. “Better than gastric bypass,” there was “no faster diet,” and in fact she herself had lost 198# in 11 months. Stunning “after” photos were displayed. In June 2007 Women’s World ran it as a cover story, and that month alone PayPal records show the Kimkins site took in over $1.2 million. Then users began complaining of chest pains, hair loss, heart palpitations, irritability and menstrual irregularities. This was not surprising since Kimkins is essentially a starvation diet, down to 500 calories per day and deficient in many nutrients (shockingly, laxatives are advised to replace the missing fiber). In a lawsuit, 11 former members are uncovering a vast record of Diez’s alleged fraud. They found that the stunning “after” photos, including one of Kimmer herself, had been lifted from a Russian mail order bride site. According to a deposition reported by Los Angeles TV station KTLA, Diaz admitted using fake pictures, fake stories and fake IDs, and a judge has allowed the litigants to freeze some of her assets. 

“Today’s economic downturn can remind us how foolish it is to waste money on unsafe, ineffective and energy-draining weight loss efforts,” said Francie M. Berg, a licensed nutritionist and adjunct professor at the University of North Dakota School of Medicine, whose organization Healthy Weight Network started the Slim Chance Awards 20 years ago.

With the New Year upon us, resolutions freshly on our minds, Berg is advising people to skip dieting and move ahead with healthy habits that last a lifetime.  She recommends:

  • Record your dieting history (weight lost, weight regained, favorable and ill effects,time frame of each). Reflect on what you have written.

  • Resolve to follow a diet-free healthy lifestyle through 2009, adapting guidelines that work for you. (Handouts available at www.healthyweight.net/handouts.htm).

It’s a way to get your life on track, improve your health and move on with what’s really importantin your life, Berg explained.  

Here's to a diet-free 2009.  Happy New Year from all of us at Green Mountain at Fox Run, going on our 38th year promoting non-diet healthy lifestyles to help women achieve healthy weights!

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